Semiology

The Study of Semiotics

Image and colours can be signifiers, meaning widely shared, which the media producer can produce to communicate with an audience. 

We consider Mise en Scene, it is important to remember semiotics :

·          Pose/Facial expressions

·         Set/Location

·         Props

·         Lighting and colour

Signs combine to create meaning – each sight must be in keeping

Imagine a cowboy wearing a baseball hat – it would jar the audience.

Paradigms and Syntagms

Each individual item has a paradigm and they combine to create a Syntagms  

e.g. Hats , Boots, Props – All paradigms by create a whole or syntagm.

Connotative and Denotative Analysis

Denotative – State what you see

Connotative – What do the denotative mean? What is the conveyed to the audience?