Key Concepts
- Media Language
- Representation
- Audiences
- Narrators
- Genre
- Institutions
Genres
Term used to classify media text, according to their characteristics.
You can get pure genres however they can be combined to create a new product
e.g. RomCom = Romantic Comedy
Iconography
Things we associate with a particular genre
- Costume
- Objects
- Characters
- Settings
Audiences and Genres
Audiences like genres as it is helpful to identify a certain product, and therefore we have a curtain the expectations about it, such as the reassurance of familiar patterns.
Producers and Media
Genre helps producer’s guarantee an audience. Genre is a quick way to explain a film to an audience , easy market.
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