Audiences

Why are audiences so important?

·         Without an audience you cannot make any money.

·         Size of audience used to measure success

·         Lots of media is free – available to do this due to advertisements paying to be in media.

Changing Audiences

Since the end of the 20^th century audiences have change due to new technology, meaning there is now a huge amount of choice.

There used to be a mass audience for TV, but now there are so many channels it has change to a fragmented audience, and then niche audience for certain channels with a specialist interest.

Defining Audience  

·         Age w

·         Gender

·         Nationality

·         Location

·         Ethnicity

·         Religion

·         Music Taste

Hyperdermic Needle Theory (1950s)
Audience is passive and media injects you with ideas which you accept and don't question people were very nieve.

Passive Audience  = Idea that audience excepts everything the audience tells them

(In the past)

Active Audience = Take from media what we want, we do not except or believe everything

(Nowadays)