Colour psychology

Colour psychology is the study of the effect colour had on human beings.

Colours such as red, rich colours are known as warm colours and include red, orange and yellow. These warm colours stimulate emotions and feelings of warmth and comfort to feelings of anger and passion.

Colours such as cool blue colours are known as cool colours and include blue, purple and green. These colours are often described as calm, but can also evoke sadness or indifference.

Red – Red brings text and images to the foreground. It is an accent colour, which can be used to stimulate people to make quick decisions.

Yellow - Yellow is used to promote children's products and items related to leisure. Yellow is very effective for attracting attention, so it can be used to highlight the most important elements of your design. Light yellow tends to disappear into white, so it usually needs a dark colour to highlight it.

Green - Green suggests stability and endurance. Green is used to indicate safety when advertising drugs and medical products. Green is also directly related to nature, so you can use it to promote 'green' products

Blue -Blue can be used to promote products and services related to cleanliness. Blue should not be used when promoting food and cooking, because blue suppresses appetite. When used together with warm colours like yellow or red, blue can create high-impact, vibrant designs

Purple - Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. Light purple is a good choice for a feminine design. You can use bright purple when promoting children's products.

White - In advertising, white is associated with coolness and cleanliness because it's the colour of snow. You can use white to suggest simplicity in high-tech products.