I have decided to change my proposal as the audience was also very broad and I feel I will be able to achieve more if I have a smaller, niche audience. The magazine I was planning to make was also more of a teen magazine than music, I am therefore more confident with my new idea.
Genre
The new genre of my magazine is going to be house/dance music. My magazine is going to represent the DJs behind this form of music. It will tend to feature young DJs as my target audience is older teenagers/ younger adults. However, it will occasionally feature older artists as you get a wide range of ages in this form of music. It will also inform the reader about up and coming events, review on past events and the best places to go to find the best atmosphere and music.
Audience
I am going to aim my new magazine at older teenagers to young adults, preferably ranging from 17 – 25. This is the age most people go clubbing, and to dance events so they are my key market. However my magazine could appeal to a range of dance music lovers. As they are mainly students and want to save their money for clubs, and might not be earning a lot, therefore I am going to keep my price low. My audience might be aspiring DJs, working DJs or just enjoy the music.
Intuitions
I want my magazine to be sold as newsagents and local stores in student area. It will also be avaliable in music stores. It would also be available for subscription, or able to download on the internet.
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